Photographing the Launch of Neko Health, Birmingham

Every so often you walk into a space and immediately think, this is going to be easy to make look good. That was exactly the feeling when I arrived to photograph the launch of Neko Health’s new Birmingham clinic, a beautifully designed, light-filled space that practically photographed itself.

I was given early access ahead of the official opening to capture a bank of images for social media. This wasn’t a big, staged production, more of a “run in, grab the moments, and deliver fast” kind of job. Two cameras slung around my neck, minimal kit, and a focus on keeping everything natural and authentic.

A Space Designed to Be Photographed

The clinic itself is stunning, soft pastel tones, clean lines, and incredibly even lighting throughout. From a photographer’s point of view, that’s a dream scenario. No fighting harsh shadows, no awkward colour casts, just a calm, modern environment that instantly gives images a premium feel.

The brief was simple: capture the space, the team, and the atmosphere in a way that felt welcoming and human. I gathered staff together, encouraged a few relaxed poses, and focused on genuine expressions rather than anything overly staged. The goal was to make the clinic feel approachable, somewhere you’d actually want to visit, rather than like a cold medical facility.

Fast Turnaround for Social Media

Because these images were needed for the opening event that very evening, speed was absolutely key. As soon as I’d finished shooting, I set myself up in a quiet corner of the clinic and got straight into the edit.

I created a colour grade that complemented Neko Health’s brand identity, pushing the soft pinks and lifting the greeny-blue tones to match the pastel palette of the space. The idea was to make the images feel cohesive with the rest of their online presence rather than like a one-off shoot dropped into their feed.

Once edited, everything was uploaded to a gallery and the link sent via WhatsApp to the client. That meant the team could instantly download images directly to their phones and start sharing across social media with zero delay, exactly what’s needed for a live launch.

Simple Brief, Strong Results

Sometimes the simplest jobs produce the best results. Great location, great light, lovely people, my job was really just to bring it all together and deliver quickly.

The images went live that same evening, helping Neko Health showcase their Birmingham opening in real time, and it’s always satisfying seeing photography immediately put to work in the way it was intended.