Corporate Portrait Session at Lego London – Press Photography with Purpose

I recently had the pleasure of working on a portrait session with Lego employee Emma George. The brief was to create a set of professional headshots and business portraits to accompany upcoming media pieces and a national press release. Sessions like this are a great example of how corporate portraits need to work hard across multiple platforms, from newspapers to online articles and internal communications.

We scheduled a one-hour slot at Lego’s central London offices, which is fairly typical for a focused headshot photographer assignment. On arrival, I spent a few minutes scouting the space to look for interesting backdrops, clean light, and areas that would offer variety without distracting from Emma herself. As with any portrait photographer London project, the first priority was helping Emma feel relaxed and comfortable in front of the camera. A quick chat and a cup of tea go a long way toward getting natural, confident expressions.

Shooting with the end use in mind

When you know images are destined for newspapers and media outlets, you have to think like both a photographer and a picture editor. It’s not just about taking a nice photo, it’s about creating images that are flexible. I photographed Emma in portrait and landscape formats, leaving negative space to the left and right so designers can drop in headlines and copy. This approach is essential for any corporate headshots intended for PR use.

We moved around the office capturing a range of business portraits in different environments, some more formal, others relaxed and candid. Emma was fantastic to work with and even brought along a few props that helped add personality to the shoot. Having that collaboration between subject and headshot photographer always leads to stronger results.

Working creatively within brand guidelines

One challenge on the day was that no Lego branding or intellectual property could appear in the images. That meant thinking creatively as a corporate photographer, hinting at the company’s identity through colours and shapes without directly showing logos or products. It’s a good reminder that professional headshots often require as much problem-solving as they do technical skill.

Access within the building was also a little restricted, so I focused on making the most of the spaces available. My favourite set came from the yellow auditorium area, where the lines and perspective created a bold, modern backdrop. In that single spot we were able to capture a wide range of corporate portraits, Emma seated and working, looking up to camera, standing, leaning on the steps, each giving a slightly different tone for editors to choose from.

Why professional portraits matter for PR

For media releases, imagery is just as important as the words. A well-crafted portrait from an experienced photographer London journalists trust can be the difference between a story being picked up or passed over. Clean, authentic headshots London publications can use confidently help brands control how their people are represented.

This session was a great example of how corporate headshots need to balance personality with professionalism, creativity with practical usage. Emma was brilliant throughout, and we finished the hour with a strong selection of images ready for press, internal communications, and future features.

If you’re looking for a portrait photographer London businesses rely on for PR-ready imagery, corporate portraits, or professional headshots, I’d love to help create something that works just as hard for your brand.