Serving Brand Identity: Ongoing Commercial Photography for Park Sports

One of the things I love most about being a commercial photographer is working with brands that truly understand the value of good imagery. Since 2021, I’ve had the pleasure of working with Park Sports, a growing operator of racket sport venues across London, with a focus on tennis and padel.

Brand Photography with Purpose

Park Sports is an energetic, community-driven brand, and my job as their photographer is to make sure that spirit comes through in every single image. This isn’t just about snapping action shots—it’s about creating a strong visual identity that works across digital platforms, print media, and on-site marketing collateral.

We’ve produced a wide range of imagery for them: dynamic player portraits, behind-the-scenes coaching moments, family sessions, and branded lifestyle content that can be used across their website, social media channels, email campaigns, and venue signage. It’s a full-circle approach to branding photography that ensures they’ve always got fresh, relevant visuals that speak to their audience.

"His work has been a key part of our successful print and digital marketing. Not only is he a top photographer, but he's also a great person to work with. I look forward to future projects working with him in the future." — Luke Brosse, Marketing Manager, Park Sports

A Background in Sports Photography

I’ve photographed a lot of tennis over the years, from three editions of the AELTC Wimbledon Championships to one of my all-time career highlights: photographing Andy Murray in a London studio under a rain machine (yes, it was as epic as it sounds). That background in sports photography helps when I’m shooting with Park Sports, because I know how to anticipate the movement, energy, and emotion of a match or training session.

The key is getting stuck in. The Park Sports team fully trusts me to embed myself in the moment, whether I’m on court with the players or crouched behind a fence trying to frame that perfect serve. It’s that access and freedom that allows for truly authentic, dynamic brand photography.

Commercial Photography That Works Hard

As with any commercial photography project, the aim is always to create a set of images that do more than just look good. These photos need to work. They need to communicate brand values, resonate with the target audience, and feel consistent across touch points.

For Park Sports, that means delivering photography that conveys energy, inclusivity, and the joy of getting outside and playing. It also means supplying a well-organised image library that the internal team can dip into for campaigns, seasonal pushes, and real-time social content.

Final Thoughts

It’s been a real pleasure to support Park Sports as they continue to grow across London. As a photographer, it’s always exciting to work with a brand that understands the importance of visual identity and allows space for creativity while keeping their brand message clear.

If you're a brand, venue, or marketing team looking to elevate your visual storytelling through commercial, brand, or sports photography—get in touch. Whether it's a one-off shoot or ongoing content support, I’d love to help you create visuals that connect.